PSP Academy
PSP Academy is a webinar series to help make your Patient Support + Loyalty Programs more secure, more efficient and more effective!
The HEALTH LOYALTY team develops and manages one of the leading Patient Support + Loyalty Program Platforms on the market. Several decades of work and experience across numerous markets and therapeutic areas have helped us build an exceptional level of knowledge in the field of patient support + loyalty programs. The PSP Academy initiative was born out of our commitment to share this knowledge to help improve patient support + loyalty programs for the common good of healthcare organizations and patients.
PSP Academy: Data Security - How your traditional PSP may be risking a data breach
Thursday November 9th 12:00pm - 1:00pm EST
Speakers:
Kathryn DeMello, Cyber Security Consultant at CrowdStrike
Andre Martin, Cyber Security Team Manager at CrowdStrike
Stuart Buckley, Manager of IT, Head of AI Implementation Task Force at Health Loyalty
Véronique Bates (moderator), Director of Operations at Health Loyalty
Topics:
- IT security and procedural best practices as they relate to PSPs
- Data breach prevention and detection
- Understanding SDLC "Life Science Grade" software validation and NIST cybersecurity framework
- The challenges of multiple PSP databases in multiple jurisdictions, controlled by different vendors
- How to improve data security through a centralized approach to PSP databases
- Questions from the audience
PSP Academy: Leveraging Artificial Intelligence (AI) and Machine Learning (ML) to Build PSP Utility and Versatility
Thursday, September 7th 12:00pm - 1:00pm EST
Speakers:
Daniel Duplessis, Principal Partner Solutions Architect at Amazon Web Services
Stuart Buckley, Manager of IT, Head of AI Implementation Task Force at Health Loyalty
Véronique Bates (moderator), Director of Operations at Health Loyalty
Topics:
- Understanding the basics of Artificial Intelligence (AI), Optical Character Recognition (OCR) and Machine Learning (ML)
- Advantages and limitations of deploying AI in Patient Support Programs
- Automating the review and approval process for invoices/vouchers
- Voice recognition in call centre applications
- AI driven chatbots in PSPs
- ML driven analytics and predictive models to enhance PSPs
- Questions from the audience
PSP Academy: Building PSP Synergies Across Different Markets and Therapeutic Areas
Thursday, June 1st 12:00pm - 1:00pm EST
Speakers:
Eduardo Vidal Blanco, International Pharmaceutical Executive with Global PSP Responsibilities
Véronique Bates (moderator), Director of Operations at Health Loyalty
Topics:
- Challenges of running multiple PSPs in multiple markets and across multiple therapeutic areas
- Finding synergies and increasing effectiveness and efficiency
- Best practices and common mistakes to avoid
- PSPs as an element of omnichannel marketing communications
- Questions from the audience
PSP Academy: Privacy and Security in Patient Support Programs
Thursday, 2023 April 27th 8:00am - 9:00am EST
Speakers:
Wendy Hulton, Senior Regulatory Lawyer, Partner at Canada-U.S. Dickinson Wright
Sara H. Jodka, Employment, Business, and Privacy/Cyber Compliance Attorney and Litigator at Dickinson Wright
Véronique Bates (moderator), Director of Operations at Health Loyalty
Topics:
- Privacy versus security
- Privacy in PSPs
- Security in PSPs
- What has changed in 2023
- What lies ahead
- Questions from the audience
